Big media news!

Beckley, W.Va. – January 27, 2011 –Stephen Anderson, founder and host
of the popular West Virginia off-road adventure show, “On The Trail,”
announced that the company has added three networks to cover the
entire state for the 26-week spring season, beginning Jan. 29, 2011.
“On The Trail” will premiere Saturday, Jan. 29 (9:30 a.m., ET) on WVAH
FOX in Charleston and Huntington. The show begins Sunday, Jan. 30
(6:30 p.m., ET) on WVFX FOX in Clarksburg and Morgantown, and Sunday,
Feb. 6 (5:30 p.m., ET) on WOAY ABC in Beckley and Bluefield. On The
Trail will continue to air weekly on Network WV’s Suddenlink channel 2
(Thursdays at 8 p.m., ET). MAV-TV will begin airing episodes of “On
The Trail” world-wide again in April 2011. All show times and networks
can be found on the show’s website, onthetrailtv.com.
Launched by Anderson in May 2009 on Network WV, “On The Trail” has
grown in viewership from 180,000 households in W. Va. and surrounding
states to over 60 million viewers world-wide. Anderson credits the
show’s success to hard work, fantastic sponsors, and incredible
support from Title Sponsor Hatfield-McCoy Trail Authority.
“Hatfield-McCoy Executive Director Jeff Lusk has been great to work
with the past couple of years,” Anderson said. “He’s the best at what
he does, and has done a great job promoting W. Va. This is a very
exciting time for us.”
Anderson’s goal is to showcase the Hatfield-McCoy trail system, and
bring excitement from the trail into households world-wide by
featuring tourists, local riders and factory-sponsored pro riders.
“It’s all about the people, their stories, and the excitement on the
trails,” Anderson said. “If you’ve never ridden on the trail, this
show will let you know what you’re missing!”
Anderson uses YouTube, Facebook, Twitter and other networking sites to
connect with fans and spread news about the show.
“I’m on Facebook every day communicating with fans and advertisers
through video uploads and trail pics,” says Anderson. “We have a ton
of stuff on YouTube as well. We try to keep everyone up to date on
what’s going on with the show, our sponsors, and the products we’re
using.”
Anderson encourages viewers and non-viewers to visit the show’s
website, onthetrailtv.com, for information, pictures, previously-aired
episodes, and links to his social networking pages.
For more information on “On The Trail” or air times, check your local
listings, and visit onthetrailtv.com.